Look out for these marketing buzzwords.

Are you getting fooled at the grocery store? Check out my tips to ensure a confusion free experience.

Aisle-by-aisle, shelf-by-shelf, grocery shoppers are inundated with nutritional claims inserted on the front of food packages. For most consumers, these claims create distraction, confusion, or worse​ – a false sense of healthfulness. In a 2012 survey conducted by the International Food Information Council,​ the majority of participants reported that they are trying to improve at least one aspect of their eating habits. Food manufacturers have responded to increased consumer demand for more nutritious options by increasing their nutrition marketing strategies. Rather than reformulating foods to actually increase the nutritional value, many companies are simply increasing nutrition-marketing efforts by dropping a healthy line on the front of their packaging.

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